Marketing Mix

Let’s begin with something simple. The Marketing Mix is an extremely useful tool, as it links the product to the customers. Through analyzing each part of the Marketing Mix, marketers will be able to meet or exceed customers’ needs better than competitors. The model is used in order to place the right products in the … Continue reading Marketing Mix

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Have you ever thought about the law?- Warranty and your rights

Have you ever thought about the law? Many, too many people don't know anything about it and believe only lawyers should have knowledge about it. What about your rights? It is extremely important for every individual to learn at least the basics about the law, as it may come up to be more useful than … Continue reading Have you ever thought about the law?- Warranty and your rights

Advertising- Don’t believe everything you see or hear!

As I mentioned in one of my previous posts, you will never see an advertisement which will highlight the flaws or defects a product has. Sometimes it actually happens that you arrive at the store and see something completely different from what you expected when you saw the advertisement. Worst cases happen when you order … Continue reading Advertising- Don’t believe everything you see or hear!