Let’s begin with something simple. The Marketing Mix is an extremely useful tool, as it links the product to the customers. Through analyzing each part of the Marketing Mix, marketers will be able to meet or exceed customers’ needs better than competitors. The model is used in order to place the right products in the … Continue reading Marketing Mix
Have you ever thought about the law? Many, too many people don't know anything about it and believe only lawyers should have knowledge about it. What about your rights? It is extremely important for every individual to learn at least the basics about the law, as it may come up to be more useful than … Continue reading Have you ever thought about the law?- Warranty and your rights
Have you ever stopped to think a bit regarding your buying process? Are you the kind of person who wants something and just goes and gets it? If you are impulsive and buy the first thing you see, you might want to consider other methods too. I have met this kind of people and I … Continue reading How to buy- The smart way
As I mentioned in one of my previous posts, you will never see an advertisement which will highlight the flaws or defects a product has. Sometimes it actually happens that you arrive at the store and see something completely different from what you expected when you saw the advertisement. Worst cases happen when you order … Continue reading Advertising- Don’t believe everything you see or hear!
Have you ever thought about it? Why are the products displayed the way they are? For example, why in every store the chewing gum and quick snacks like chocolate or cereal bars are near the exit? Why promotional items have big and colored price tags? Stores do everything in order to make the customers buy … Continue reading Marketing in stores
Why would you need marketing? Let me explain. In everyday life, if you are searching for a job for example, you practically need to sell yourself. How? Think about yourself as if you were a product. What can you do? How can you bring value to the customer (employer)? How are you better than others … Continue reading Everybody needs marketing- Even you!
Let me give you a simple example how marketing works. Everybody uses Facebook nowadays. Let's say you post a picture that you like, you are proud of it. You want to receive likes, maybe you want people to share it as an example and you want people to comment on it. That's exactly what happens … Continue reading Understand Marketing