Have you ever read marketing theories or models? If you have read them, you will probably agree to the fact that not all of them are easy to understand. Sometimes it’s about the new terms used, other times they are just not explained very well. At the first sight, the majority seem complicated and complex, but with a little help you will realize they are actually logical.
During my courses I had so many models I could just not get until I practiced with real life situations. Through this page, I will try to explain as many as possible, they way I wish someone explained them to me. You don’t have to be in the business to know what they are and how they are used.