Hello, and Welcome!

I am here to help you understand marketing. If you are searching for a basic of what exactly it is, or you need help understanding more complex models or theories, I will do my best to explain it as simple as possible, in order for everyone to get it.

About myself.. I have graduated a BA in International Sales and Marketing Management. When I first started, I must say, it seemed extremely complicated. Seeing the theory, I thought I will never be able to learn it all, I had no idea what exactly it is, and how simple and logical can be, having just a bit of knowledge.

It was only during my courses when I realized: so many people have no idea what marketing is! And so many people have no idea how to use it! Yes, I was one of the ignorant before. I actually thought it was only for the big companies, the ones that you see in the movies. You know, successful business men and women, always prepared for anything, they seem not to have any feelings whatsoever, the kind like sharks. But you know what? Actually, marketing is way more than that. The basics are found everywhere, in your everyday life. No, it’s not about scamming people to buy what you are selling, even if it is completely useless. Well, sometimes it is, but that’s the point! You NEED to know something about marketing in order for you not to be scammed.

I actually know some people who buy things just because they are pretty. Yes, if you have a lot of money to spend around on crap, you can do it. But what if you don’t? If you do not have that much money, you will end up with a useless, pretty thing. Are you happy? Well, most people will say no.

Through this blog, I will try to make you understand the importance of marketing thinking, in your everyday life, so you can make smart choices. Also, for the ones who want more, I will explain theories in a way for you to actually understand them.

You are always welcome to ask anything related to the topic. Have fun!

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